Thursday, October 17, 2013

Constantly Evolving

The last two months have been both very busy and extremely stressful. I don't have a problem with that though as this time it is due to some big changes. I spent some time on another project in August so in trying to catch up with my photography work I went through a series of events (personal and professional) that forced me to re-evaluate my life and what I felt I should be doing as a career.

Again it was driven home that photography should be my primary career / lifestyle yet something had to change. Talking to a friend in the industry (whom I greatly admire) it was evident that I needed bigger challenges, better resources and of course, larger budgets. Strangely enough, and part way through re-designing my business plan (and of course a few key referrals) I managed to pick up a series of large commercial clients and delivered on some very serious work. Just yesterday I sat down with the VP of likely the most prominent communications agency in Canada and at this point am looking forward to potential work with them. Very excited to say the least but feeling very comfortable with the idea of the pressure and professionalism needed to produce a higher level of work.

So in the near future  our website will be changing to reflect a higher commercial value with the kind of images I love to capture. I am also specializing in only a few key sectors but won't be breaking off from current clients and magazines that I am currently engaged with. I am looking forward to the new changes and the chance to share some great images. In the mean time here are a few that have made the rounds or been accepted as key images in large commercial campaigns.

8th Avenue Place reflects another amazing Calgary sunrise.

Light Painting west of Crossfield on a cold fall evening.

Runner on pathway for a large community builder in Alberta.